Amazon provides palm-swiping tech to Pink Rocks live performance venue

NEW YORK — Your palm could shortly be your ticket into a concert.

Amazon claims it is bringing its palm-recognition technology to the Pink Rocks Amphitheatre in Denver and it will be offered at other venues in the coming months. It’s the initial time the know-how, called Amazon One particular, will be used exterior some of Amazon’s shops, in which purchasers can spend for groceries and snacks by swiping their palms.

Starting off Tuesday, concertgoers at Pink Rocks can signal up to hook up their palm to a ticketing account by hovering their hand in excess of a system. They only need to have to indication up once and then can use their palm to get into other displays and gatherings at the location. An Amazon account is not needed to use it.

Amazon signed a offer with leisure company AEG to provide the technological innovation to Red Rocks, which sells tickets on AEG’s ticketing site, AXS.

Bryan Perez, CEO of AXS, stated other venues approach to insert the technological innovation in the coming months but he declined to say where by or how quite a few. AEG associates with a lot more than 350 stadiums and theaters about the entire world.

Concertgoers can get to their seats more rapidly with their palm than holding up their phone to an attendant to scan a bar code, Perez explained. Those people who want to scan their palms will have a individual lane to enter.

“You don’t have to fumble around with your mobile phone,” mentioned Perez. “Your hand is constantly connected to your system.”

Privacy professionals have warned versus organizations utilizing biometric data, these types of as facial area or palm scans, mainly because of the threat of it remaining hacked and stolen. Amazon said it retains the palm pictures in a safe portion of its cloud and does not keep the details on the Amazon Just one machine. People can also request for their information to be deleted at any time, Amazon reported.