May 26, 2024

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Ford employed former Tesla, Apple exec to generate upcoming-generation motor vehicle engineering and expert services

On Tuesday, September 7, previous Tesla government Doug Industry joined Ford as main superior know-how and embedded technique officer, effectively ending his time as Apple’s Vice President of Specific Projects. 

Subject will be functioning intently with Hau Thai-Than, Ford’s main product or service system and functions officer, to develop next-generation linked merchandise and ordeals, the basis for the Ford+ progress approach. Component of his new function at Ford incorporates overseeing the company’s Embedded Computer software and Components firm, together with the OEM’s Driver Help Technological innovation. 

Doug Field’s new posture at Ford consists of the adhering to duties: 

  • Main design and style, growth, and implementation of the Blue Oval Intelligence tech stack for Ford, Lincoln, and Ford Professional merchandise to produce intuitive, always-on encounters for customers
  • Offering purchaser-experiencing characteristics, systems, and attributes, this kind of as infotainment, navigation, driver-aid engineering, related providers, and car or truck cybersecurity 
  • Creating scalable technological innovation platforms that can be deployed across Ford world wide goods
  • Foremost and managing relationships with key engineering partners and the electronic developer ecosystem
  • Major Ford Power-Up above-the-air updates to delight buyers, improve high-quality and lower charges

Area will be reporting immediately to Ford President and CEO Jim Farley. 

“Doug is a single of the world’s most revered engineering and merchandise design and style leaders and has been a driving pressure powering breakthrough products throughout vehicle, tech, and mobility, together with at Apple, Tesla, and Segway,” Farley famous. “His expertise and commitment to innovation that enhances customers’ life will be a must have as we develop out our Ford+ program to deliver brilliant products and solutions, usually-on purchaser associations, and at any time-increasing person ordeals. We are thrilled Doug selected to join Ford and help generate the future astounding chapter of this wonderful enterprise.”  

Area was the Vice President of Particular Tasks at Apple from 2018 right until his shift to Ford. The Unique Undertaking team was allegedly responsible for creating the Apple Vehicle. Prior to Apple, Field expended five years at Tesla as VP of Automobile Courses from 2013 to 2014 and then Senior VP of Engineering from 2014 to 2018. Based on his task working experience, Industry doesn’t seem to enjoy favorites with businesses. 

Before Tesla, he expended a small extra than 5 decades at Apple as the VP of Products style and design from 2008 to 2011 and then the VO of Mac Components Engineering from 2011 and 2013. Involving 1987 and 1993, Area labored for Ford Motor Organization as a Enhancement Engineer, making his return to the OEM one thing of a homecoming.

For a lot more data, examine the Ford+ Presentation beneath!

Offering Ford Presentation by Maria Merano on Scribd

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Ford hired former Tesla, Apple exec to build future-technology vehicle technological know-how and solutions