From Burton To Dosist, This CMO Reaches New Heights In Cannabis

Three many years in the past these days, Anne-Marie Dacyshyn experienced unknowingly embarked on her remaining Winter season X Online games as Burton’s main internet marketing officer. Soaring by way of the ranks of the legendary snowboarding model due to the fact her start with the firm in 2006, she headed from Aspen to PyeongChang for the 2018 Wintertime Olympics, where she obtained a random phone call that transformed the course of her career.

On the other stop, from the other side of the planet, was Dosist. The Los Angeles-centered hashish get started-up, 1st launched in 2016 as hmblt, gained a place on TIME magazine’s “25 Very best Inventions” list that yr (it’s also been recognized by Rapid Company as a person of the “World’s Most Ground breaking Companies” and just one of LinkedIn’s “Top Startups 2019: The 50 hottest U.S. companies to perform for now”). The government staff was recruiting her — and only her — to guide the Dosist internet marketing staff.

With Dacyshyn formally on-board as chief internet marketing officer, Dosist ongoing to emerge as a leader in the vaporizer group promising to deliver “health and happiness” through a patented precision engineering pre-loaded into its smooth, white Dose Pens.

Extensively readily available at dispensary partners all through California, Dosist has expanded its attain to Canada, Nevada and, most not long ago, Colorado exactly where its products line hit certified stores in the spring of past calendar year. Also amid the pandemic, the enterprise has released Dosist THC-No cost — higher-focus tinctures targeting three gains (Tranquil, Slumber and Relief) and readily available on-line for nationwide shipping a spray and topical are coming quickly. 

And previously this month, Dosist teamed up with 710 Labs and Bear Extraction Household to launch a dwell resin collection designed for cannabis purists to supply an elevated efficiency with ongoing restricted-edition pod drops of each cult company’s most unique strains. All Dosist dwell resin and liquid live resin items are now offered by Dosist shipping in Los Angeles and at find vendors throughout California a Colorado rollout is slated for the 1st quarter of 2021.

Ahead of a crowd-fewer Winter season X Games in Aspen compared with any the yearly celebration has skilled prior to, I caught up with Dacyshyn via cellular phone from her residence in Santa Monica to discuss all items hashish, snowboarding and stigma. 

Katie Shapiro: Tell me about this opportunity cellphone phone you experienced whilst on the floor with Burton in PyeongChang?

Anne-Marie Dacyshyn: I was honored and humbled to be there. We experienced dozens of athletes that had built their respective national groups, and Burton experienced designed the uniforms, which we had been extremely proud of, for a variety of the nationalities. So it was just a pretty particular, type of occupation pinnacle minute of getting there with Jake Burton [who passed away in 2019], his spouse and children, all of our athletes and their family members. [It was] so particular. So, out of the blue, I get this connect with. And actually, all the things about what I read just turned my head. I am just this sort of a model lady and a passionate marketer by character. And I was extremely intrigued by their product or service system and mission. I leaned in and took a assembly — quick-ahead to today, where I am coming into my third yr of being with the Dosist group.

Shapiro: That’s like a life span in cannabis many years.

Dacyshyn: Proper? What I cherished about Dosist was that they have always been a gradual engage in. We are building a permanently model. We are going to actually clear away the stigmas. We’re going to genuinely carry people back again to the essence of the plant.

Shapiro: Did you have any kind of problems leaving this sort of an recognized sector for hashish at all?

Dacyshyn: What’s so intriguing about it was that it felt oddly like obtaining back again on the journey that snowboarding had offered to me simply because there are so numerous similarities. Snowboarding was literally unlawful in the commencing. [Burton] experienced to disrupt and pioneer a incredibly common class like snowboarding and seriously master to put instruction first. I keep in mind what Jake, who was a longtime mentor of mine, usually claimed: “If you place the education and the encounter of the sport to start with, the professional success and the model follows.” Dosist felt like an opportunity to do that once more.

Shapiro: How have the stigmas in comparison?

Dacyshyn: Cannabis in most of the world is nevertheless illegal. So it felt like, “Wow, I have kind of been groomed for this.” And to be in a position to bring all those similar playbooks of applying education and learning to acquire absent the stigmas and make persons sense far more relaxed of what this astounding plant can do — it is an remarkable option to be aspect of this new, remarkable international story. I had a pull to keep on the trip that had previously been established, but there was a larger pull into this minute. Performing with Jake served established me up to do this — he also utilized to say, “When someone gives you a seat on a rocket ship you you should not say, which a single? You just go.”

Shapiro: How do you assume the perception is shifting in both industries — especially as it relates to specialist athletes and opportunity cannabis manufacturer sponsorships?

Dacyshyn: The wider adoption is what I am so excited about as it relates to Dosist. [Professional] athletes are serving to transform and shape the dialogue about cannabis suitable now. We know, scientifically, cannabis has real human general performance rewards and the simple fact that it is nevertheless forbidden in most athletics is just archaic. Not letting athletes embrace plant-centered therapy for agony, recovery or efficiency anxiousness — alternatively, pivoting them to made medicine? It just feels like the planet desires to go in a diverse position and permit them be capable to opt for cannabis as section of their wellness routines. At Dosist, the truth that we are very science-based, we are making an attempt to get a firmer stance, get extra involved and have a louder voice in this dialogue. 

Shapiro: Your new THC-Totally free line is almost certainly the most straightforward entry position, ideal?

Dacyshyn: Even with our present-day THC footprint, it is, frankly, continue to very complicated to scale. So as a result, we understood there was an possibility to build a national item line — getting rid of the THC, but retaining all the other item tenets of the manufacturer in tact. We made 3 CBD-, CBG- and CBN-ahead formulation utilizing a self-emulsifying technology to permit them to operate with your entire body quicker. And we’re carrying out it at a further amount than the “me-also CBD brands” — this was crucial to us mainly because most people today are going to find the Dosist brand via this line, ahead of they discover it by a dispensary.

Shapiro: I was stoked to hear about your collaboration with my go-to concentrates brand name 710 Labs.

Dacyshyn: I am thrilled about our new Dosist Are living Resin collaboration. It arrived about two means: a shared [passion for] innovation and a pre-present wonderful relationship between our collective product or service groups on a personalized front, the founder and CEO Brad Melshenker is a shut friend of mine, which created it that much extra true and authentic for us to occur together. 710 Labs are masters at what they do, and their hugely curated are living resin oil positioned in our proprietary overall performance vaporization equipment is a mix that is turning heads in the group previously. Our Dose Pen know-how elevates the flavor, consumption and practical experience of their oil at a total new level, so in the stop we have designed one thing wonderful together and cannabis fans are super psyched.

Shapiro: What does your have Dosist regimen seem like?

Dacyshyn: With the occupation I have had, hashish was clearly quite approved. It really is usually been all-around, so I’ve by no means really individually knowledgeable the stigma — and paying out so substantially time in Colorado for do the job over the several years, it is been so available. For me, it normally felt secure and healthier. How I use it currently? Totally day by day. I have at the very least four Dose Pens and pods on me at all moments — like a quiver of snowboards — to serve the headspace I’m in at any instant. If I function out, I like Aid due to the fact it can assistance soothe tiny aches and pains. If I have a minor tension, I use Serene to sleek issues out. And then, if I’m winding up in the evening to have supper or, pre-COVID instances, to go fulfill some friends, I like our THC-Furthermore formulation. My two favorites are Arouse and Bliss since I know they’re heading to give me a nice sensation to provide me up. [Being able to match your mood] with all of these results is why I appreciate this manufacturer so significantly — it makes it possible for you to pivot from full wellness to complete elevation and anything in amongst.

This dialogue has been edited and condensed for clarity.