In today’s world of Internet Marketing and Search Engine Optimization, most companies don’t have the expertise to get their website ranked at the top of the search engines. One challenge that web designers face is on-site SEO. Your website must have relevant, current and up- to- date content that gives potential clients or consumers who come to your site the knowledge that they are looking for. You want to really catch the potential clients eye and offer a “call to action” to entice them to stay on your website longer.
One of the biggest ways to get your website ranked on the search engines is by having video. YouTube is now the 2nd largest search engine behind Google which bought out YouTube. The most important part of the video is using the proper keywords in the descriptions and the tags. The more keywords you use, the better. You only want your video to be no longer than a minute and a half. Most people will watch the first 30 seconds of a video before they decide to finish watching it or not. It is essential that your beginning statement really grabs the attention of your audience.
If you say the title of your video in your recording or use the keywords mentioned in the description of your video, you will have a higher percentage of your video being placed at the top of the search engines. Google uses what is referred to as “spiders” to crawl different websites for proper keywords, content, article writing, press releases, etc. and chooses the best ones to appear at the top of their search engine.
Must use the right kinds of SEO techniques
With that being said, there is no guarantee of a 1st page listing, only Google knows what they are looking for and what techniques they use for ranking. When optimizing your site, you want to highlight keywords on-site throughout your website. Google recognizes these keywords, resulting in traffic for your website faster.
The best and most efficient way to create traffic to your website is by using what is called “White-Hat” SEO”. This simply means the usage of SEO strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies. (Source: Webopedia). An example of this would is a web site that is SEO optimized, yet focused on relevancy and organic ranking is considered to be White Hat SEO practices. Other examples include using keywords and keyword analysis, back-linking, link building to improve link popularity, and writing content for human readers. (Webopedia).
You don’t want to use what is called “Black-Hat SEO”. Using these techniques often penalize your SEO rankings. Black-Hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience. It usually does not obey search engine rules (Webopedia). Avoid using Black-Hat SEO techniques. It is “unethical SEO” or “spamdexing.”