HONG KONG SAR – Media OutReach – 5 January 2021 – The COVID-19 epidemic has lasted for almost a yr. The sharp drop in the street site visitors has been affecting core browsing districts everywhere you go. In addition, beneath the “Anti-epidemic Fund”, the Innovation and Technology Fee (ITC) introduced the ” Length Enterprise (D-Biz) Programme subsidy. Increasing range of substantial and medium-sized enterprises have turned to the on the net current market, setting up web-sites and opening on the web retailers, in an hard work to open up up on the web sales channels to get better some of their firms during the epidemic.
As quite a few organizations are not acquainted with web-site technologies, site optimization and Search engine optimization advertising are generally overlooked. In actuality, Search engine optimization is one particular of the optimum ROI of many on line marketing and advertising channels and it is deserving of a lengthy-expression expense.
HKGSEO has executed Website positioning for additional than 500 enterprises, with the Search engine optimization process bringing appreciable traffic and sales to the organizations. Leveraging on their a long time of expertise, they now give free site investigation (well worth HK$2,000) for all content forms. Listed here are some website investigation tasks HKGSEO has engaged in:
CMS Web Content Administration Technique
We propose working with the most well-liked CMS in the market place to create a internet site. Well-known CMS this kind of as WordPress, Wix, Shopline, and Shopify will make it simpler to deal with world-wide-web written content and make the web site less difficult to crawl and index by look for engines.
HKGSEO that’s why cautions from net design and style firms that use their very own CMS. Typically talking, these internet websites are not Search engine optimisation welcoming. For case in point, they may possibly have unwanted attributes these kinds of as copy web page titles, dynamic URLs, or class internet pages that can not update new articles, and so forth. These characteristics are disadvantageous to employing Web optimization options, which in the long run potential customers to the redesigning of the complete web-site, ensuing in a a great deal greater cost.
SSL Web-site Safety Certification
If your website does not have an SSL certificate (HTTPS) put in, it will be marked as an insecure site by the browser, which will adversely affect the credibility and conversion rate. SSL must be put in immediately to defend buyer information and facts, primarily for e-commerce internet websites. There are some no cost SSLs readily available on the sector, this kind of as Let’s Encrypt, with paid out quality certificates suggestion by on the web retailers.
Cellular Edition of The Site
The newest personalized laptop and World-wide-web penetration study posted by the Census and Figures Division displays that more than 5.97 million individuals in Hong Kong have mobile phones, and 99.7% of the buyers obtain the Online on smartphones, increased than those people connected to personal computers or other devices. Other than, Google has introduced the Cell-First Indexing mobile version of written content precedence indexing. If your website does not have a mobile version, the rating will be lousy and a great deal of targeted traffic will be shed.
Site Loading Speed
According to research, much more than 68% of viewers will leave a web-site when it takes far more than 3 seconds to open up. The key cause for the gradual loading is the use of shared hosting or non-local hosting. Switching to neighborhood web hosting, SSD or CDN can proficiently enhance the loading pace.
Is the web-site information of high high-quality? Does it reply the queries of possible individuals? To develop up the content material, some company websites have piled up keywords and phrases, and some have posted site content articles regularly. Nevertheless the content of the article content is from time to time plagiarized from news media. Plagiarism would make research engines acknowledge the general internet site excellent as very low, which will in turn have an affect on the ranking.
Web sites and on the net retailers are platforms that advertise companies. An optimized web site will reward two times the effects with half the hard work of the two online and offline marketing strategies merged.
Please log onto www.hkgseo.com, fill in the web site, e-mail and get hold of number, and our network marketing professionals will reply inside 1 operating working day and set up a free Web optimization examination and session.
HKGSEO focuses on web page Search engine optimisation providers. It is launched and operated by previous Google staff members. The organization is based mostly in Hong Kong and has branches in Shenzhen, Singapore and Australia. It is fully commited to offering economical, a single-prevent digital marketing remedies for modest and medium-sized enterprises. Digital internet marketing alternatives include things like: Search engine optimization, SEM, social media promotion and world wide web layout, and many others.