HONG KONG SAR – Media OutReach – 5 January 2021 – The COVID-19 epidemic has lasted for approximately a calendar year. The sharp slide in the road website traffic has been affecting main shopping districts everywhere. In addition, underneath the “Anti-epidemic Fund”, the Innovation and Engineering Fee (ITC) introduced the ” Distance Enterprise (D-Biz) Programme subsidy. Rising amount of massive and medium-sized enterprises have turned to the online marketplace, location up internet websites and opening online outlets, in an hard work to open up online profits channels to get well some of their organizations throughout the epidemic.
As a lot of organizations are not familiar with web site technologies, website optimization and Website positioning promotion are typically dismissed. In fact, Web optimization is 1 of the greatest ROI of many on the web advertising and marketing channels and it is worthy of a lengthy-expression investment.
HKGSEO has carried out Search engine optimization for additional than 500 enterprises, with the Search engine marketing process bringing considerable traffic and gross sales to the companies. Leveraging on their yrs of knowledge, they now deliver free site analysis (really worth HK$2,000) for all content kinds. Listed here are some internet site examination assignments HKGSEO has engaged in:
CMS Internet Information Administration Method
We propose utilizing the most preferred CMS in the sector to construct a website. Very well-regarded CMS these as WordPress, Wix, Shopline, and Shopify will make it a lot easier to regulate web content and make the site much easier to crawl and index by lookup engines.
HKGSEO consequently cautions towards world-wide-web layout businesses that use their personal CMS. Usually talking, these internet websites are not Web optimization welcoming. For instance, they may well have undesirable characteristics such as copy page titles, dynamic URLs, or classification web pages that are unable to update new written content, and so forth. These attributes are disadvantageous to employing Web optimization strategies, which finally leads to the redesigning of the total web page, ensuing in a considerably increased expense.
SSL Web site Protection Certification
If your website does not have an SSL certification (HTTPS) mounted, it will be marked as an insecure internet site by the browser, which will adversely affect the credibility and conversion charge. SSL need to be mounted quickly to guard buyer info, specifically for e-commerce sites. There are some cost-free SSLs out there on the sector, these kinds of as Let’s Encrypt, with paid premium certificates recommendation by on the net shops.
Cell Version of The Site
The most current own laptop or computer and Web penetration study printed by the Census and Statistics Division demonstrates that far more than 5.97 million individuals in Hong Kong have mobile phones, and 99.7% of the users entry the World-wide-web on smartphones, better than people related to pcs or other equipment. Moreover, Google has launched the Cell-Initial Indexing mobile edition of material precedence indexing. If your site does not have a cell version, the rating will be bad and a lot of targeted visitors will be misplaced.
Web-site Loading Pace
In accordance to investigate, extra than 68% of viewers will leave a web site when it can take additional than 3 seconds to open up. The main explanation for the sluggish loading is the use of shared web hosting or non-nearby internet hosting. Switching to local internet hosting, SSD or CDN can effectively strengthen the loading velocity.
Web site Information
Is the internet site information of large excellent? Does it answer the queries of prospective customers? To make up the information, some company internet sites have piled up keyword phrases, and some have posted blog site content on a regular basis. However the articles of the articles or blog posts is from time to time plagiarized from news media. Plagiarism helps make search engines recognize the over-all internet site good quality as lower, which will in switch have an effect on the position.
Web-sites and on-line retailers are platforms that encourage enterprises. An optimized web-site will reward twice the effects with 50 percent the work of both equally online and offline advertising and marketing strategies merged.
Please log onto www.hkgseo.com, fill in the website, e-mail and speak to selection, and our community advertising industry experts will reply within just 1 performing working day and arrange a totally free Search engine optimisation examination and session.
HKGSEO focuses on web-site Seo expert services. It is launched and operated by previous Google workers. The enterprise is based in Hong Kong and has branches in Shenzhen, Singapore and Australia. It is committed to offering economical, just one-cease electronic promoting alternatives for small and medium-sized enterprises. Electronic internet marketing solutions consist of: Search engine marketing, SEM, social media advertising and website layout, etcetera.
Web site (Chinese)www.hkgseo.com
Internet site (English)www.hkgdigital.com