The internet is a big place, and it’s hard to stay ahead of the curve if you’re running a business. This is especially true for companies that operate in niche markets that aren’t very well known. If you find yourself in this position, one way to get yourself some much-needed exposure is by hiring an SEO expert.
But how do you go about finding the right person for the job? We’ve put together this guide to help you find and hire the perfect SEO expert for your business.
Questions to Ask Your Potential SEO Partner
Before you hire any professional, it’s a good idea to get a clear picture of what they do and how well they do it. Here are some questions to ask your potential SEO partner:
1. What Sets You Apart From Other SEO Experts?
This is one of the most important questions to ask, as it will help you understand what makes your potential partner unique and valuable. Ask about their experience, education, and training.
Also, find out what sets them apart from other SEO experts—this can be as simple as a unique approach or philosophy that allows them to stand out from the crowd.
2. Can You Summarize Your SEO Process?
SEO is an incredibly complex process and takes time to perform effectively. You need to be sure that you understand what your SEO partner will do for you, so ask them to explain their process.
Ask about their strategy and how they use data.
3. Do You Inform Clients About Technical Site Changes?
If you do not have a technical background, it’s challenging to understand the changes that are made on your site. Ensure that your SEO partner will explain all the technical changes they make so you know exactly what was done and why.
4. What Tools Do You Use For SEO Campaigns?
If you are working with an SEO partner, you should know all the tools they use for your campaign. This will help you understand how the process works and what results to expect.
It’s also essential that these tools are current, as outdated software can lead to poor performance on your site.
5. How Long Will It Take To See The Ranking Results?
When hiring an SEO partner, it’s essential to know how long it will take them to see results. Not all campaigns are the same, and some may take longer than others, depending on the goals that you have set.
6. How Do You Measure Progress?
Asking them how they measure progress is an integral part of the process. You should clearly understand how they measure their results and what metrics matter most. This will help you determine if their methods are working for your campaign.
7. How Frequently Do You Send Out Reports?
This is another vital question to ask. You should have access to regular reports that will let you know how things are going and what changes need to be made.
If they don’t send them out, it may be difficult for you to keep up with your campaign or make any necessary adjustments.
8. Can I See A List Of Case Studies And References?
This is another helpful question to ask. You should have a list of case studies and references that you can look over to see what kind of work they’ve done in the past.
This will also help you determine if they can achieve similar results for your campaign.
9. What Problems Do You Notice on Our Site?
A good SEO partner can point out any site problems affecting your rankings. If they don’t notice any issues, it could show that they aren’t taking their job seriously or don’t know what they are doing.
10. Do You Stay Current With SEO Trends?
A good SEO partner will stay current with the latest SEO trends. You should ask them what they are doing to keep up with the latest changes and what they think about them.
This will help you determine if they can keep your website at the top of Google’s rankings no matter what happens in the future.
11. What Is The Cost Of Hiring You As An SEO Expert?
Pricing is another factor that can help you determine if a company is good or not. You should ask for an estimate of how much it would cost to hire them and what services they provide.
If you find their prices are too high for your budget, consider hiring someone else who charges less but still has experience with SEO.
12. How Will My Site Change After Our Partnership Ends?
The last thing to ask is how your site will change after our partnership ends. The best SEO companies will offer you a guarantee that their work will stay on your website even after they are done with it.
If you want them to leave and hire someone else, you can do so without worrying about losing their work.
Where to Find the Best SEO Company
Now that you know what to look for in an SEO company, where do you find the best one? You can start by searching online for an “SEO company near me.” This will give you a list of companies in your area.
The best SEO companies are the ones that understand your business and know how to optimize it for search engines. If you want your site to be found by customers, you should hire an SEO company that knows what they’re doing by looking up “SEO agency near me” on Google.