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Nautilus, Inc. Announces Acquisition of VAY, A Chief in Motion Technological innovation

VAY’s proprietary engineering and highly technological skillset will be committed to the development of Nautilus merchandise choices and the evolution of JRNY, Nautilus’ electronic platform

Transaction supports Company’s North Star approach, such as objective of JRNY membership advancement to arrive at 2 million by FYE 2026

VANCOUVER, Wash., September 02, 2021–(Small business WIRE)–Nautilus, Inc. (NYSE: NLS) (“Nautilus,” “the Firm”), an innovation chief in property physical fitness for in excess of 30 years, nowadays announced that it has entered into a definitive settlement to obtain VAY (pronounced “way”), a leader in motion know-how.

Via a blend of device understanding abilities and a deep knowledge of human biomechanics, VAY’s proprietary technological innovation enables computers to realize human movement making use of cameras. The acquisition will permit Nautilus to scale its JRNY® electronic platform by furnishing foundational systems to electrical power the Company’s eyesight and movement monitoring capabilities that allow serious-time details assessment in the course of exercises. Nautilus will integrate these capabilities into its JRNY system to further progress and accelerate really personalized one-on-a person work out experiences. JRNY associates will be in a position to use this technological know-how with its existing and potential Bowflex ® and Schwinn ® toughness and cardio items, in addition to off-merchandise exercises, these types of as bodyweight, yoga and other floor exercises.

“As section of our North Star strategy, we discovered a want in the market place for very precise form monitoring and coaching. We believe that incorporating VAY’s know-how into JRNY is the speediest way to accelerate our specialized roadmap to deliver exceptional connected conditioning encounters for our users and improve the platform’s progress as a very individualized one-on-one particular electronic health and fitness coach. This acquisition specifically supports our intention to go on evolving into a far more electronic organization and aids us progress our program improvement capabilities,” explained Jim Barr, CEO of Nautilus. “We also feel that this partnership will basically change at-residence health and fitness by aiding shoppers get to their aims in a much more individualized and scientific way.”

VAY’s laptop vision application analyzes movements and provides true-time feedback on workout routines, enabling repetition counting, form tracking and tailored coaching. With this acquisition, VAY’s proprietary technological know-how, practical experience and hugely technological skillset will be committed to the enhancement of Nautilus merchandise offerings, which will make even much more personalised physical fitness activities for its customers. The VAY administration and technological groups will be a part of Nautilus as element of its software package growth group. Moreover, VAY has an existing partnership with ETH Zurich, one of the major science and technological innovation universities in the globe. This partnership will intensify by a collaboration with the ETH AI Heart and the development of a devoted center of excellence for the pursuit of customized conditioning.

“We are enthusiastic to sign up for the Nautilus crew as we continue on to make a really differentiated experience for connected at-household health and fitness. As component of Nautilus, we can scale this providing to a greater shopper foundation than at any time ahead of,” explained Joel Roos, Founder & CEO of VAY. “There is substantially possibility ahead to drive ongoing innovation. We share the similar vision and values and will be in a position to seize potential expansion options in ways we couldn’t do on your own. Together we can outline the future of the sector.”

Financial phrases of the transaction had been not disclosed. The transaction is anticipated to near in the coming months pending customary closing disorders.

VAY Advancements Nautilus’ Very long-Phrase Strategic Strategy

The acquisition of VAY is in assist of the Company’s North Star: Journey to 2026 system, which was unveiled in March 2021 at Nautilus’ Investor Working day. The purpose of the strategy is to unlock sustainable development, and eventually continue on to digitally rework the Business, like scaling its JRNY electronic exercise system.

The Corporation continues to anticipate the digital membership enterprise to symbolize approximately 20% of total earnings and is targeting to have 2 million JRNY customers by FYE 2026. The transaction will support Nautilus progress towards a new working product that will have a much more well balanced portfolio of solutions and products and services envisioned to generate greater recurring revenue and very long-expression income growth.

The Firm expects consumer preferences to continue to aid a escalating related at-residence physical fitness sector. Nautilus estimates that 25% of previous health and fitness center-goers do not program on returning to the health club and the emerging operate-from-anywhere design will continue on to be commonly adopted.

About Nautilus, Inc.

Nautilus, Inc. (NYSE:NLS) is a world chief in digitally linked household fitness remedies. The company’s brand name loved ones features Bowflex®, Nautilus®, Schwinn®, and JRNY®, its digital physical fitness platform. With a wide variety of work out bikes, cardio devices, and strength teaching solutions, Nautilus, Inc. empowers more healthy residing through individualized connected physical fitness encounters and in executing so, envisions constructing a much healthier entire world, 1 individual at a time.

Headquartered in Vancouver, Washington, the company’s solutions are marketed direct to consumer on brand name internet websites and by retail partners and are offered all over the U.S. and internationally. Nautilus, Inc. works by using the trader relations page of its web site (www.nautilusinc.com/investors) to make information out there to its traders and the market.

About VAY

VAY specializes in computer vision and AI technological know-how alternatives and has created trustworthy and specific software package options for human movement examination working with any usual (RGB) camera from a gadget, these types of as a laptop computer, smartphone, or pill. With a mission to democratize skilled human movement assessment, VAY enables consumers in fitness & wellbeing to comprehend and examine human movement, offering customized responses on repetitions and sort in authentic-time. VAY has partnered with worldwide leaders in linked conditioning and electronic therapeutics. Centered in Zurich, Switzerland, the corporation started off R&D in 2018 and was incorporated in 2019 as a spin-off of ETH Zurich, a person of the prime science and engineering universities in the planet. Because then, VAY has gained several awards and has proven by itself as the global chief of camera-primarily based motion analysis for exercise & wellbeing purposes. To study much more, make sure you go to https://www.vay.ai/.

See resource model on businesswire.com: https://www.businesswire.com/news/property/20210902005218/en/

Contacts

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Trader Relations:
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ICR, LLC
646-277-1254
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