April 16, 2024

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Simpli.fi Acquires Top Company ERP Developer, Advantage Computer software

FT. Well worth, Texas, Jan. 19, 2021 /PRNewswire/ — Right now, Simpli.fi, a foremost programmatic system for CTV, addressable and mobile advertising, introduced that it has acquired The Gain Software Organization, LLC. The acquisition generates a groundbreaking mix of finest-in-course capabilities and companies offered to the advertising and marketing field with improved workflow across all media kinds, from preparing and obtaining, tracking, accounting and reconciliation. The put together corporation will serve above 1,000 advertising agencies and media purchasing corporations with approximately 400 staff members.

The acquisition of Benefit accelerates Simpli.fi’s vision of providing integrated omni-channel workflow that can help advertising and marketing agencies and other media acquiring organizations execute equally far more properly and efficiently. As a foremost omni-channel need facet system, Simpli.fi has extensive assisted companies purchase programmatic media in the most effective way. Similarly, Advantage has a 40-year historical past of helping organizations and brands improve functions with their strong and characteristic-prosperous challenge administration, media management and accounting software suite.

The integration of the companies’ options will ease several discomfort factors and enhance effectiveness and profitability for their joint clients by:

  • Centralizing project administration, artistic proofing and useful resource administration procedures.
  • Consolidating and simplifying the media arranging, acquiring and reconciliation processes whilst guaranteeing precision and auditability.
  • Automating media getting throughout the two digital and standard media styles.
  • Streamlining all important operational procedures with strong accounting features created specially for organizations and media purchasing corporations.
  • Giving important management facts, media supply and effectiveness, multi-channel visibility and other running metrics in serious-time.
  • Getting rid of a number of information entry details, siloed knowledge and high priced faults.

“We are very psyched to welcome the Gain team to Simpli.fi. Alongside one another we will proceed to concentration on generating our prospects more profitable by offering integrated omni-channel workflow throughout both equally traditional and electronic media, as well as continuing the improvement of Advantage’s suite of company management computer software,” explained Frost Prioleau, CEO of Simpli.fi. “We welcome the overall Benefit crew to Simpli.fi and appear ahead to doing work jointly with this talented group.”

“This acquisition demonstrates our joint motivation to helping agencies with centralized remedies for running all media types, and specially highlights our target on giving revolutionary resources for controlling broadcast and digital media,” explained Ellen Coulter, President of The Advantage Application Company. “It also furthers our initiatives to provide a strong, all-in-a single alternative for overall company management, in all spots of operations, with a target on the long term.”

To study much more about what this acquisition can do for your agency or media obtaining corporation, be sure to e mail [email protected].

For more information and facts about Simpli.fi’s platform and abilities, remember to take a look at https://simpli.fi/.

For more details about Advantage Computer software and abilities, please pay a visit to http://gotoadvantage.com

About Simpli.fi
Simpli.fi is the leader in programmatic promoting developed for the precision and scale of CTV, addressable, and cellular promoting. Simpli.fi operates with the world’s biggest prospective buyers of advertising and marketing, including multi-spot makes, organizations, community media teams, networks, and investing desks. With in excess of 130,000 energetic each day strategies run by extra than 30,000 active advertisers, Simpli.fi’s purchasers are equipped to produce functionality on large volumes of campaigns and offer deep insights into their dynamic audiences, bringing them 1 stage closer to certainly personalized, a single-to-1 advertising and marketing.

About The Edge Software program Firm, LLC
Benefit is the top service provider of enterprise-stage computer software especially intended for promotion companies and advertising and marketing providers. Benefit automates all aspects of accounting, billing, challenge management, digital asset management, innovative proofing, and media management with the distinct wants of businesses and their purchasers in intellect. Robust and customizable modules are completely integrated to streamline processes, guarantee accuracy, and deliver exceptional management reporting. Benefit Program is headquartered in Mooresville, North Carolina.

Media Call:
Katie McGovern
Shift Communications for Simpli.fi
[email protected]

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Source Simpli.fi