October 5, 2022


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SoftIron Appoints Veteran ‘Channel Chief’ Phil Crocker as VP Small business Development & Channel

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Phil Crocker, VP Small business Progress & Channel at SoftIron

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Phil Crocker, VP Enterprise Improvement & Channel at SoftIron

SoftIron Prepares To Produce Enterprise-Class Open up Resource Computer software-Outlined Storage To The Channel

BELLEVUE, Wash., Feb. 3, 2021 /PRNewswire/ — SoftIron Ltd., the chief in intent-designed and performance-optimized data heart answers, right now announced an interesting new milestone for the corporation with the appointment of 5-time “CRN Channel Chief’ Phil Crocker, to the function of VP Business enterprise Enhancement and Channel. Crocker has been tasked with major the company’s developing company enhancement group and setting up out its channel partner software with a concentration on HyperDrive®, SoftIron’s flagship open supply-centered, program-outlined storage solution.

“We’re achieving an inflection point as an sector, as companies take into consideration how they scale their information heart functions, and SoftIron is providing impressive remedies that place them in the driver’s seat,” mentioned Phil Straw, CEO of SoftIron. “The addition of Phil Crocker, a demonstrated leader who has built greatly prosperous companion courses, is a genuine boon for SoftIron. We’re reinventing what is probable – not only in general performance for details middle appliances – but also in the solution of operationalizing open up source solutions that empower our shoppers. Phil Crocker joining SoftIron presents us one of the brightest minds in the sector and I strongly consider in his capability to further more travel the added benefits that SoftIron has engineered for our associates and buyers with our process-precise components method.”

“SoftIron is shifting the facts storage paradigm, having reinvented the way information heart appliances are engineered and created from the source code on up,” claimed Phil Crocker, recently appointed Vice President of Small business Growth and Channel for SoftIron. “As a challenger in the information heart appliances marketplace, SoftIron spots higher benefit on currently being strategic. We’re participating in the very long video game and are laser-concentrated on extracting the most price out of just about every determination we make. An tactic that maximizes the gains of just about every and each and every acquire is how we’re heading to develop our sales group and channel strategy, which is in which hand-picked partners will aspect. I am self-confident that as our channel companions come to fully grasp the entire spectrum of the package that SoftIron is bringing to them and their customers, they are likely to see us as a crucial hyperlink in their go-to-current market presenting. This is one trip they are not going to want to pass up out on.”

Crocker joins SoftIron from Panasas, where he designed and executed the accoladed ‘Panasas Accelerate’ Husband or wife Software, generating an ordinary once-a-year 70% husband or wife income mix, functioning as the Sr. Director of Channel and Business Progress. Before Panasas, Crocker expended 8 a long time with EMC/Isilon. Just after co-founding Isilon’s EMEA entity and driving early European channel revenues, as Worldwide Channels Director for EMC/Isilon he led the advancement and write-up-acquisition changeover of the company’s channel method, ensuing in a $1BN annual associate revenue operate-rate. He joins SoftIron, doing work from his remote place of work in Bellevue, WA.

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About SoftIron®
SoftIron® is the entire world-leader in endeavor-certain appliances for scale-out information center alternatives. Their excellent, purpose-constructed hardware is created, created and assembled in California, and they are the only company to offer auditable provenance. SoftIron’s HyperDrive® application-described, company storage portfolio runs at wire-velocity and is personalized-developed to enhance Ceph. HyperSwitch™ is their line of subsequent-technology, major-of-rack switches constructed to improve the effectiveness and versatility of SONiC. HyperCast™ is their high-density, concurrent 4K transcoding remedy, for multi-monitor, multi-structure shipping. SoftIron unlocks better small business worth for enterprises by providing ideal-in-class goods, free from software and components lock-in. For much more info take a look at www.SoftIron.com.

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Resource SoftIron