HONG KONG SAR – Media OutReach – 5 January 2021 – The COVID-19 epidemic has lasted for just about a year. The sharp drop in the road targeted traffic has been influencing main buying districts all over the place. In addition, below the “Anti-epidemic Fund”, the Innovation and Know-how Fee (ITC) introduced the ” Length Enterprise (D-Biz) Programme subsidy. Growing range of substantial and medium-sized enterprises have turned to the on the web marketplace, environment up internet sites and opening on the web outlets, in an hard work to open up up on the web product sales channels to recover some of their enterprises during the epidemic.
As quite a few businesses are not common with internet site know-how, internet site optimization and Search engine optimisation promotion are typically overlooked. In point, Web optimization is a single of the maximum ROI of numerous online marketing and advertising channels and it is deserving of a long-phrase financial investment.
HKGSEO has done Seo for far more than 500 enterprises, with the Web optimization system bringing considerable targeted visitors and product sales to the firms. Leveraging on their several years of working experience, they now supply free web site assessment (truly worth HK$2,000) for all content material varieties. Right here are some web-site analysis initiatives HKGSEO has engaged in:
CMS Net Information Management Procedure
We endorse utilizing the most well-known CMS in the market place to build a web-site. Well-regarded CMS these kinds of as WordPress, Wix, Shopline, and Shopify will make it less complicated to deal with web written content and make the web page less difficult to crawl and index by search engines.
HKGSEO hence cautions in opposition to web design and style organizations that use their individual CMS. Frequently talking, these internet sites are not Search engine optimization pleasant. For illustration, they may have unwanted characteristics such as duplicate webpage titles, dynamic URLs, or category web pages that can’t update new content, and so on. These characteristics are disadvantageous to applying Search engine optimisation designs, which in the end potential customers to the redesigning of the whole web site, ensuing in a substantially increased expense.
SSL Site Stability Certification
If your web site does not have an SSL certificate (HTTPS) installed, it will be marked as an insecure website by the browser, which will adversely have an effect on the trustworthiness and conversion level. SSL should really be set up straight away to shield customer info, particularly for e-commerce internet websites. There are some free of charge SSLs accessible on the current market, this sort of as Let us Encrypt, with paid out quality certificates recommendation by on the web retailers.
Cell Edition of The Website
The newest personalized laptop and Net penetration survey published by the Census and Figures Department reveals that far more than 5.97 million persons in Hong Kong have mobile phones, and 99.7% of the customers accessibility the Net on smartphones, higher than those linked to desktops or other equipment. Other than, Google has introduced the Cellular-First Indexing mobile variation of articles precedence indexing. If your site does not have a cellular model, the position will be inadequate and a large amount of targeted visitors will be dropped.
Site Loading Speed
In accordance to analysis, extra than 68% of viewers will depart a web page when it normally takes much more than 3 seconds to open up. The primary motive for the gradual loading is the use of shared internet hosting or non-community web hosting. Switching to regional hosting, SSD or CDN can effectively enhance the loading velocity.
Web site Information
Is the web page information of substantial excellent? Does it solution the inquiries of likely buyers? To build up the content, some corporate websites have piled up key phrases, and some have released site posts regularly. On the other hand the articles of the articles is from time to time plagiarized from news media. Plagiarism helps make look for engines figure out the in general site excellent as low, which will in change influence the ranking.
Internet websites and online stores are platforms that advertise businesses. An optimized site will reward 2 times the effects with fifty percent the effort of both on line and offline internet marketing strategies put together.
Make sure you log onto www.hkgseo.com, fill in the site, e-mail and contact quantity, and our network promotion experts will reply in just one functioning working day and arrange a cost-free Seo investigation and session.
HKGSEO focuses on internet site Web optimization services. It is launched and operated by previous Google staff. The company is dependent in Hong Kong and has branches in Shenzhen, Singapore and Australia. It is fully commited to furnishing inexpensive, a person-quit digital advertising and marketing remedies for tiny and medium-sized enterprises. Electronic promoting alternatives involve: Search engine optimization, SEM, social media advertising and internet structure, etc.