August 19, 2022

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Andreessen Horowitz expands its in-homes media functions

  • Venture company Andreessen Horowitz has hired previous journalist Maggie Leung as govt editor.
  • The hire is part of the firm’s broader work to build out its personal opinions publication.
  • Andreessen Horowitz potential customers a increasing crop of VCs setting up substantial content functions.
  • Take a look at Enterprise Insider’s homepage for a lot more tales.

Renowned business Andreessen Horowitz (a16z) is “doubling down” on its in-home media operations by hiring an additional journalist, Maggie Leung, as government editor.

A16z introduced the retain the services of in a blog site post, citing its purpose of developing “a new and individual media home” that allows the firm to converse right to its audiences of startup founders, buyers, and typical company audience. Aspect of that new editorial strategy will include things like building out an impartial opinions segment, which the organization claims will be “professional-tech, professional-potential, [and] pro-transform.” The company also mentioned it is nevertheless on the lookout for an viewpoints editor. 

The announcement follows a broadly-shared assessment by newsletter creator Eric Newcomer which specific Andreessen Horowitz’s many years-prolonged system to lower out out the press and publish its possess content material rather.

“Owning this immediate channel to categorical our thinking was potent: Business owners felt that we ‘got’ them, their tech, and their industries. Large businesses identified it was beneficial to master about the new technologies and developments, as nicely as how these newfangled modern day companies were being crafted,” the company’s functioning companion Margit Wennmachers wrote in the submit.

Wennmachers was also the emphasis of Newcomer’s piece, which specific how she used decades wooing reporters in the early 2010s before deciding to lower them out in favor of in-property articles manufacturing in modern decades.

The selecting final decision comes as undertaking companies appear to create out their have written content arms alongside much more traditional media interactions. TechCrunch’s former editor-at-big Josh Constine, for case in point, joined venture agency SignalFire as a principal final April and now heads the firm’s content method. Greylock Partners’ Reid Hoffman routinely writes for the firm’s website in addition to his very own podcast. And other buyers, like Anthony Pompliano and Harry Stebbings have amassed huge followings for their podcasts. Other popular tech journalists who have joined enterprise firms over the several years incorporate M.G. Siegler at Google Ventures and Om Malik at True Ventures. 

Leung joins a workforce of veteran community relations gurus and former journalists at a16z concentrated on creating out the firm’s new media arm, which has presently churned out hundreds of several hours of information, which includes articles, video clip interviews, podcasts, and newsletters (some of which are shared with and published by Insider). 

Core to that media campaign is Wennmachers, who cofounded the public relations firm OutCast Agency just before joining Andreessen in 2010. She functions together with editor-in-main Sonal Chokshi, who was previously a senior editor at Wired, and running editor Amelia Salyers, who beforehand did company and content material marketing for two tech startups.

Leung joins Andreessen from fintech startup NerdWallet, wherever she served as vice president of material due to the fact 2013. Prior to that, she was a information editor for CNN, and earlier labored for the Washington Write-up and the Wall Avenue Journal, according to a16z’s blog site article.