Report Bigger TVs, DVR and Wi-Fi among Hot U.S. Home Technology Trends

As Americans’ voracious hunger for residence entertainment and technological innovation proceeds to extend and evolve, so do the equipment, gadgets and accouterments to aid the craving. Nielsen’s Q2 2010 House Technological innovation Report identifies the critical technological know-how developments that are very hot and the kinds that have cooled based mostly on a two-year craze review of self-described study data.

The study is based mostly on a sample of 1,372 households. Telephone interviews, working with a pc-assisted phone interviewing (CATI) technique, have been used to collect the data from the sample households. Interviews ended up conducted with a randomly selected family member at minimum 12 a long time aged.

Scorching Trends:

• Even bigger and Greater TVs

  Upgraded television sets in the type of even bigger display sizes larger sized than 41 inches and better resolution continue to outfit in-home theaters. Particularly, HDTV sets have amplified 26.9% and Liquid crystal display flat screens are up 48.2% from Q3 2008 to Q2 2010.

• Residence Net Access

  Net and broadband entry in the house carries on to rise – up 2.5% and 3.8%, respectively among Q1 2010 and Q2 2010. Currently, 85.3% of Individuals have some type of Net access either through property and/or perform.

• Apple iPad

  The Apple iPad released on April 3, 2010, and was additional to the Nielsen House Engineering Report survey soon thereafter (May 2010). According to the Q2 report, 3.6% of U.S. residences now possess an iPad and this scorching trend will be closely adopted.

Cooling Trends:

• Satellite Radio

  When crystal obvious audio, uninterrupted playlists and wherever obtain make Satellite Radio an enticing knowledge, it skilled only modest progress in excess of the past 8 quarters, up just 5.5%.

• Video clip Cassette Recorders

  VCRs carry on to vanish from U.S. homes as DVRs and DVD players present both equally better performance and greater playback clarity at an increasingly inexpensive selling price. Add the point that U.S. movie studios are no lengthier releasing movies in the VHS format and you can expect the VCR to grow to be just yet another trivia question for a electronic era no lengthier acquainted with yesterday’s analog systems. Currently, VCR ownership inside of U.S. houses is 70.2%, down 10.6% from Q3 2008 when it was 78.5%.