September 24, 2023

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Stratis Morfogen on Using Disruptive Technology to Improve Hospitality


Disrupt all the things! — In accordance to Stratis Morfogen, he has constantly been a disruptor. He was elevated by a father who challenged the status quo and he has carried that tradition all through his lifestyle and business.

Fantastic Service No Matter Dimension — In 1997, Stratis Morfogen experienced a corporation that bundled himself, three other men and women, and a loud AOL modem. Even then, the corporation was regarded for their fantastic customer support with the likes of Southwest Airlines, Amazon, and Wells Fargo.

Miracles Come about When You are About To Give Up — Stratis Morfogen has been down and out before. He understands that it is hard to see the other aspect when in the midst of tough moments, but he is a testomony to the positive aspects of perseverance.


Stratis Morfogen describes himself as an “inventor and creator in hospitality”. Which is an understatement. The author of “Be a Disruptor” and co-founder of Brooklyn Dumpling Store and other modern principles in New York City prides himself on seeing the curve and also remaining ahead of it. 

The year 2020 was a rough just one that prompted the cafe field to pivot like few other individuals. However, by now getting adamant about touching the buyer with hospitality, Stratis Morfogen was capable to navigate the uncertain waters of the pandemic to open a groundbreaking cafe in Brooklyn Dumpling Store.  

“I want to be equipped to tell my grandkids that in the course of COVID 2020, I did a thing,” Morfogen claimed on the Restaurant Influencers podcast, hosted by Shawn P. Walchef of That “something” was not in the beginning commencing a further enterprise. “At initial, I started off feeding wellbeing care heroes. New York Presbyterian was correct up coming doorway. I started sending them there unannounced.” 

His cafe didn’t remain nameless quite long as cafe branding on the bag tipped off the receivers of the benevolent donation. Not one to disclose charitable endeavors, Stratis Morfogen shunned the GoFundMe recommendations, but acknowledged aid from other restaurateurs to increase the philanthropic initiatives to impact much more support staff to the tune of just about 9,000 foods served.

“These are factors we need to find out from COVID,” he claims. “In situations of need to have, hospitality stands up.” 

Usually, a modify in circumstances results in alternatives. Morfogen took that prospect to do what he has often finished, thrust the envelope to far better serve the consumers. 

Brooklyn Dumpling Dwelling took a group favourite from the popular Brooklyn Chophouse menu, and made it offered for shoppers in a special fashion. Brooklyn Dumpling Dwelling places an update on an outdated-college fast support strategy, but including engineering to the vintage Automat. 

Stratis Morfogen used years finding out the Automat history, and much more importantly, what created it are unsuccessful and eventually period out. He recognized two things: it was lacking technological know-how, and the lack of human presence at any stage in the transaction. 

“People don’t want a romantic relationship with a tin can,” Morfogen points out of the Brooklyn Dumpling House’s one particular-of-a-sort setup. ”I’ve made 50 percent the home as an automat, which is about 24 lockers, and the other 50 % is a glass kitchen area. So now you can truly see the product currently being created.”

Technology and consumer company have generally absent hand in hand for Morfogen.  

Back in 1997, the entrepreneur would inform fellow business proprietors that a sturdy online existence is paramount. To his chagrin, a lot of of them are now bankrupt or out of company. Now, with what he labels as the “TikTok generation”, there are much more electronic elements that need to be regarded, explored, and really embraced in get to stay a contender in the market.  

Stratis Morfogen has put that frame of mind into motion by applying an NFT Lounge in the Brooklyn Chop Household. The exclusive lounge will allow associates to purchase into its features on a tiered amount. The initial rollout is just the starting of his exploration of the metaverse as an asset to his organization. 

“If you do not acquire the metaverse and NFTs very seriously, you’re heading to be remaining powering,” Stratis Morfogen passionately expresses. “Got to move every thing to cellular. You received to take your social media severe.”

With all of the technological improvements in the hospitality marketplace, serving the shopper stays king. Morfogen has created a status for superb hospitality. In the early yrs of his world-wide-web organization, he ensured that the shopper practical experience was a unforgettable one particular. 

“Our mission was to break down the personal computer screen, put our hand by means of the monitor and shake the customer’s hand,” Morfogen says of his preliminary tactic to hospitality.  

Now, 25 several years afterwards, Stratis Morfogen is nevertheless up reading through assessments, making changes in which needed, and maybe even answering a purchaser criticism from his own mobile phone at 3 o’clock in the morning. 

That’s the resolve, grit, and personal attention that has created him a good results a number of occasions more than.


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